CRE Marketing

The shift in how businesses are using office space today has forced marketers to be nimbler than ever before.

"Keep learning and take advantage of opportunities because career paths in commercial real estate are not linear. The best way to position yourself for success is education," says Damla Gerhart, principal and managing director at Avison Young.

Group provided guidance on how to "gain favor among consumers," "win over municipalities," "optimize search-engine visibility."

GlobeSt. Real Estate Forum is pleased to reveal the 2022 Influencers in Multifamily Real Estate that will be honored at the Multifamily Fall conference in Los Angeles on October 24-25.

Since 1983, GlobeSt. Real Estate Forum has recognized CRE's female professionals for their remarkable achievements and this year is no different as we welcome them to our national conference.

By focusing on key spaces, trendy décor, marketers can better attract prospective residents.

For now, tailoring to the younger demographic can make a student housing operator appear hip.

Proactive communication with current and potential investors could be stronger, one study finds.