CRE Marketing

"The staff cares about me" is the thing most important to renters when deciding on where to sign a lease.

Trending strategy has become a cost-effective way for properties to add a local connection and attract residents.

Reliance on Google My Business emerges while AI stalls and videos keep on rolling.

Consumers who use sites such as Amazon, Grubhub, expect their experience to be that good everywhere else.

Within his new role, Siddharth Taparia will be responsible for JLL's worldwide marketing strategy and will work to grow the firm's brand equity.

Panelists at the Apartmentalize Conference here in Chicago say that reviews demonstrate how a community handled – and is handling – pandemic situation and can lead to a win over prospects.

New majority shareholders Concord Pacific and HB Management will continue to drive platform's growth in U.S. multifamily investments, and add significant value through their combined expertise.

Savvy owner-managers are leveraging the great advances that came out of the pandemic.