CRE Marketing

Commercial real estate firm Current Real Estate Advisors is taking a different approach to the traditional way customer acquisitions and leases are done. The firm is leveraging social media to engage new customers and find retail and office space for clients.

David Pogue joins the firm as chief strategy officer to lead the firm's new business objectives.

It seems that her royal highness, Queen Elizabeth II, deeply understands the power of a diffusive, expedient, crisis communications plan.

Shortening the cash conversion cycle means you are more effective at developing, bringing in revenue, and meeting commitments to partners, banks, and loan providers.

With all the buzz coming from different directions on social media, grabbing the attention of audiences has become a rat race, leaving many asking, "how do you stand out in the noisy world of media?"

Marketers are just as integral to the art and science of owning and managing real estate as the finance and broker functions, and should be acknowledged as so.

There is much information available about marketing, but the game changes when the target industry is commercial real estate.

Some 80% of apartment residents say they visited a property website before renting and most Millennials are laser-focused on location, amenities, lifestyle, pricing and ease of doing business.