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During the keynote, C&W's Rebecca Rockey told the audience she was concerned about a possible recession.

From the efficiencies to the importance of personalized customer service, the industry weighs it all.

Short-form videos are a relatively untapped channel by apartment marketers.

It should occur from lead to tour to application to renewal.

Data show more Americans call their homes a 'sanctuary' and apartment operators are taking notice.

From square footage to amenities to location, residents' outlook on the rental lifestyle has shifted for good.

Panelists at the recent ICSC conference shared insights on second gen space and the flexibility it offers.

There are a lot of reasons to think that it is.