“Malls have done a tremendous job in investing in common space, and need to be very responsible to that community and bring in the right retail. It is the retailer's job to invest. The days of plug and play retail are gone.”
Creating brand affinity has always been a top priority for retailers, but now retailers need new ways to build shopper satisfaction in-store, said the panel of experts at the presentation. The brokerage first recently evaluated 100 stores with Big Red Rooster and surveyed 2,000 shoppers across 10 retail sectors to help come up with how to do just that.
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