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"Having your community ranked in the top two to four spots on the Google results page is really the holy grail."

Apartment marketers are learning how to use video, user-generated content and micro-influencers to drive interest in their communities.

We asked net lease experts about which tenants were the best fit for this asset class. This is what they had to say.

"If 1,000 people are moving to Miami a day, no one can create 1,000 new units in multifamily per day. There is opportunity out there. You have to pick your spots," one panelist said.

"Institutional investors are coming out of the woodwork. Everyone is setting up some sort of vehicle to get access to this particular asset type," Americas Nuveen Real Estate's Shawn Lese said.

Developers and designers are rethinking designs at their properties and clubhouses to analyze which amenities will best serve which renters.

"We're assembling our bathrooms, kitchens, HVAC closet, the washer and drying closet off-site," said one developer. "We're still having to pay more, plan, do better at what we do and trying to get ahead."

In 2022, the need for affordable housing and ESG solutions looms large.