PHOENIX—Lauren Melby is a marketing account executive for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market. GlobeSt.com recently caught up with Melby to discuss how grassroots marketing can work for your student housing community.

PHOENIX—The ViaWest Group has secured two new leases totaling 80,635 square feet at its Tiger Industrial Center in Phoenix.

PHOENIX—A limited partnership formed by Weingarten Realty Investors of Houston purchased The Summit at Scottsdale, a Safeway and Target-anchored retail center for $54 million.

PHOENIX—Clear Sky Capital Heritage Square L.P. sold Heritage Square Apartment Homes located at 65 E. Olive Ave. for approximately $12 million ($100,000 per unit). The buyer was Bellevue, WA-based Heritage Square - Phoenix, LLC.

PHOENIX—Sagewood, a continuing care retirement community, is expanding its onsite Acacia Health Center to double in size.

PHOENIX—In this edition of Deal-Tracker, Wetta Ventures, Arizona State University Foundation and SkySong, The ASU Scottsdale Innovation Center announces a partnership to develop a $5 million, multiple-restaurant building at the thriving Scottsdale project.

PHOENIX—The Phoenix office of JLL has closed the sale of The Hangars at 5615, a major, state-of-the-art office and hangar facility with direct runway access to Phoenix Mesa-Gateway Airport, the hub of Phoenix's up-and-coming aerospace corridor.

PHOENIX—Cypress West Partners, a Southern California-based healthcare investment, leasing and property management firm, has acquired two high-profile medical office buildings in Scottsdale in a joint venture with MedProperties Holdings LLC.